Lori Senecal: A Force To Reckon With In The Branding And Advertising Industry
The branding and advertising industry demands that the players are always up to speed with the changes in the industry. Which means, only the creative and innovative minds make it in the industry. Lori Senecal is one of the brilliant strategists and leaders in the branding and advertisement industry who have managed to create a name for themselves. In various interviews, Lori has attributed her success to her childhood and upbringing. Being the last child she had to forge her own path and create her success on her own, away from her hovering siblings.Lori has been in the industry for close to ten years. She has garnered expertise and created connections with the big wigs in the industry. KBS noticed her excellence and creativity that they lured her into the company. Making her the chief executive officer and the president. She oversees the company’s branding and other operations that push them to establishing global connections. She was able to move the company up the ladder from two hundred employees to now a company with global presence.
Before joining KBS, she worked for McCann as the president. Her performance was celebrated as she introduced new ways of leadership. Her departure from McCann was taken very seriously by the shareholders that they decided to sue KBS for her departure. This gesture shared a light to the industry, making Lori one of the most sought after executive leaders in the industry. Lori has also worked at MDC Partners as the CEO and chairman, making sure t6hat the company was steered in the right direction and leading to international recognition. Additionally, she oversees the global operations of Crispin Porter & Bogusky and heads various programs and projects that are expected to push the company to greater markets. You can also follow her Twitter: Click here.
Despite being a terrific leader, Lori knows well to share her insights with women and others seeking to venture into the business. She has shared ways through which leaders in the industry can learn from celebrities. Having been in the industry for long, she strongly advocates for businesses to learn lessons from celebrities and the types of branding they use.One of the strongholds Lori has established in all the companies she has worked for are leadership skills. Lori strongly believes in mentoring and encouraging her subordinates to do great. She has introduced mentorship programs at KBS that encourages employees to pursue and concentrate on the fields that they are comfortable in.