A look at one of Brazil’s high profile business men, Roberto Santiago

Business, Business Leader

Roberto Santiago is an all rounded man whose business acumen certainly stands out. His brainchild, Manaira Shopping Mall is sufficient proof of his entrepreneurial prowess. Roberto is a man whom other investors have described as the symbol of perseverance and a relentless dream chaser. These are the qualities that have pedaled him to the top. He is unquestionably the most prosperous businessman around Paraiba and Brazil to a large extent.

 

Schooling

 

Roberto Santiago initially attended the Pio X-Marist College for his first undergraduate degree. That was not enough for a highly ambitious Roberto who had in the process realized he was better in business. Consequently, he joined the University Center of Joao Pessoa to enroll for a Business Administration degree.

 

After his graduation, Roberto sought for employment and landed a job at Café Santa Rosa. Roberto displayed sharp learning skills and while at the job he learned the dos and the don’ts of running a successful enterprise. He accumulated some savings which would be very crucial in the future when he would decide to venture out solo.

 

Industrialism

 

Roberto established his first company soon after relinquishing his position at Café Santa Rosa. His company would make cartons from cardboards and sell them to companies. He also manufactured other packaging materials. The company started making profits and in the year 1987 Roberto had accumulated enough funds to purchase a prime piece of land in his native area Joao Pessoa. And this is the land that Roberto practically built his dream on because twenty-four months later his Manaira Shopping Mall would stand on the same piece of land.

 

The Manaira Shopping Mall is what you would call Roberto’s flagship project. Its towering architecture is representative of Roberto’s creativity. Essentially Manaira shopping mall is the embodiment of celebration in Paraiba. The mall is home to eleven cinema halls structured with elegance second to none. Also in the mall sits a gaming paradise with over two hundred state-of-the-art gaming machines.

 

Touring the mall will paint the impression that its founder must have been a very experienced and tough businessman who maybe has done this type of projects before, but that is actually not the case. Roberto established the mall while he was thirty years old. Roberto is living proof that determination pays off since his first idea was catastrophic. He, however, did not choose the easy way out or let this deter him and it is through this persistence that the Manaira mall was born.

More about Roberto Santiago

 

Born in Joao Pessao, Roberto is a renowned Brazilian native with top notch entrepreneurial skills. Roberto believes in hard work and personal discipline but is also glad to give credit to others. He attributes and shares his success with his employees and partners.

 

Roberto is an avid sports lover and has received a number of awards in various competitions. Roberto believes in mentoring the young and encourages young men in Brazil to not give up on their ambitions. He believes Brazil is a fertile land for the young people to plant their dream and supports them in any way he can so they can achieve greatness like he did.

 

Alexandre Gama A Master Of Many Things

Advertising Leader

Alexandre Gama, the CEO of Brazilian advertising agency Neogama, is still going strong after nearly 40 years in the industry. Gama has ran Neogama since he founded the company back in 1999 and plans on running the day-to-day operations well into the foreseeable future.

Gama spent nearly two decades as a copywriter and creative director at a number of agencies prior to starting Neogama. The agency has been one of Brazil’s top agencies since it was founded, winning numerous awards and distinctions for their work. Gama has personally been the recipient of a number of awards and distinctions over the years.

In 2008 Gama became the first Latin American to be invited to teach a Masterclass at Cannes. He has been a board member of the Brazilian Association of Advertising since 2012. In 2004 and again in 2013, Alexandre was given the distinction of being named the Foreman of the International Film Jury of D&AD. Neogama has been awarded over two dozen Golden Lion Awards at the Cannes Film Festival since the year 2000.

Gama is also an avid investor as part owner of Briggs Automotive and founder of music conglomerated, VIOLAB. He continues to be known around the world as one of the greatest minds in advertising.