Adam Goldenberg’s rise to financial and business prominence is an uncommon one. From the young age of 13 he was motivated to make something of himself so he started bulletin board service online using the money from his Bar Mitzvah no less. Then through hard work and ingenuity he made that bulletin board service into a website for gamers. Adam Goldenberg called it Gamer’s Alliance. It was a unique website that catered well to the interests of its market and so it caught the eye of Intermix CEO Brett Brewer who purchased it from him. Brett Brewer was unaware that he was forming a relationship with a young genius but he soon found out. Adam Goldenberg was only 17 years old at the time of the acquisition.
The relationship between these two people would grow over time and Brewer promoted Adam Goldenberg to the position of Intermix’s COO. This made Goldenberg the youngest person to ever hold that title at a publicly traded company. His appointment proved to be wise. Before long, Intermix purchased the website Fitnessheaven.com which was founded by Don Ressler. They expanded their portfolio of web properties into the realm of eccommerce and advertising. The locus of the cutting edge online transactions was the Intermix held company Alena Media, and it was the most profitable one Intermix had. News Corp saw the massive potential of Alena Media’s business model and sought to acquire it for themselves. However, News Corp put Alena Media’s potential to waste and this frustrated Adam Goldenberg.
Goldenberg was confident in himself. He was one of the world’ foremost experts in building brands online so he decided to create an online empire centered around that with Don Ressler’s help. The resulting company was called Brand Ideas, which they would later rename Intelligent Beauty on vbprofiles.com. It was an innovative direct to consumer company. The first brand was DERMSTORE which focused on providing women with cosmetics and skincare products from the comfort of their own home. They were doing well enough to attract the attention of the venture capital fund Technology Crossover Ventures which invest $43 million in them in 2008.
With the new funds they launched JustFab. The excitement around JustFab was so great that they received $33 million in funds from the VC fund Matrix Partners, and a further $76 million from Rho Ventures. JustFab also managed to attract the fashion celebrity Kimora Lee Simmons to be its President and Creative Director. This great success story was all brilliantly engineered by Adam Goldenberg. Source: http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab