Lori Senecal has made headlines severally as the Global CEO of CP+B because of her exceptional talent. She joined the renowned the ad agency as the founding Global CEO back in 2015. Her unique managerial skills were influential in helping MDC Partners Network grow when she previously served as the company’s president and CEO.
Senecal’s Achievements at CP+B
Senecal will be celebrated, after her departure, due to her role in ensuring that American Airlines signed as a client of CP+B. Chuck Porter, one of the agency’s founders and chairperson, recently released a statement praising Senecal. In the statement, he also pointed out that the Global CEO helped CP+B acquire a client from their competitor, TM Advertising. The competitor had signed American Airlines as one of its principal customers for 25 years.
Porter mentioned that even though Senecal will be leaving at the end of the year, she is currently helping him to develop the ad agency’s future leadership team. The ad agency’s chairperson also said that the two are engaging in critical decision-making processes concerning leadership. Porter referred to Senecal as a truly fantastic partner. He also attributed CP+B’s smart and efficient leadership to her talent.
About Lori Senecal
As Global CEO, Lori Senecal is responsible for the global expansion and growth of CP+B. Her job also entails managing the company’s international satellite offices and focusing on its continued worldwide growth. Due to her ability to execute these roles well, CP+B became a recipient of Advertising Age’s Creativity Innovator of the Year award in 2016. Advertising Age also included Senecal in its list of Agency Executives to Watch in the same year. She previously had membership in Ad Council Board of Directors.
Besides impacting CP+B’s growth, Senecal also worked for KBS as the Global chair and chief executive officer. She developed mechanisms to grow the company’s workforce from 250 individuals to 900 individuals. Due to this exemplary improvement in its workforce, KBS earned several recognitions. These include being listed on Ad Week’s “Standout Agencies” and Crain’s “Best Places to Work in NYC” lists. Before joining KBS, she previously worked as president of New York-based McCann Erickson and McCann Workgroup’s chief innovation officer.