Lori Senecal is Crispin Porter + Bogusky (CP+B) advertising agency’s CEO. She was appointed to this newly established position in 2015. Serving as the Global CEO, Lori Senecal manages CP+B’s growth and expansion objectives. In addition, she oversees the coordination of the company’s operations and development in eight international offices.
Lori Senecal is well respected as an industry-focused leader. She is also renowned as a management specialist. She was a pioneer in the use of technology, innovation, and invention of different products on an international level. The appointment of Senecal compliments CP+B’s global focus on providing clients with innovative products and services. Recently, the company won the Infiniti Global Creative Account.
Since joining the company, Lori Senecal has made a remarkable impact on CP+B’s business and culture. She has transformed the agency into a modern international company that embraces creativity, dynamism, and collaboration. Presently, it has many global clients coupled with a great local market flair. Her leadership and focus on talent has been integral in the agency’s growth and development across various disciplines and geographies. Lori Senecal’s contributions led Age to identify CP+B as one of the Creativity Innovators of the Year. Additionally, Senecal was named as one of the Agency Executives to Watch in 2016.
Formerly, Senecal served as the CEO and president of the MDC Partner Network. Here, she was in charge of collaborating with MDC’s partner agencies to spur growth and cross- collaboration around the network. Lori Senecal was also responsible for driving the firm’s strategic vision and strengthening the company’s unique model. Before joining MDC Partners, she worked as the global chairperson and chief executive officer of kbs+. Under Senecal’s stewardship, the company grew from a domestic agency with 250 people to a global agency with more than 900 persons. In addition, Crain recognized kbs+ as one of the Best Places to Work in New York City. It was also awarded by Advertising Age’s list as one of the Standout Agencies for three years in a row.
Prior to joining kbs+, she served as the president of McCann Erickson’s main New York office. Previously, she served as the McCann Worldgroup’s global chief innovation officer. In 2014, she was recognized as one of the Advertising Age’s Women to Watch. In 2013, the AWNY Game Changer Awards honored Lori Senecal with a Quantum Leap award for Leadership and Innovation. Senecal is also an active member of Ad Council’s board of directors. She is a graduate of McGill University where she pursued a Bachelor of Commerce degree in Marketing and Finance.
Find out more about Lori Senecal on Adweek