Lori Senecal’s Global CEO Role at CP+B is Expected to End Late this Year

Advertising Leader

Lori Senecal has made headlines severally as the Global CEO of CP+B because of her exceptional talent. She joined the renowned the ad agency as the founding Global CEO back in 2015. Her unique managerial skills were influential in helping MDC Partners Network grow when she previously served as the company’s president and CEO.

Senecal’s Achievements at CP+B

Senecal will be celebrated, after her departure, due to her role in ensuring that American Airlines signed as a client of CP+B. Chuck Porter, one of the agency’s founders and chairperson, recently released a statement praising Senecal. In the statement, he also pointed out that the Global CEO helped CP+B acquire a client from their competitor, TM Advertising. The competitor had signed American Airlines as one of its principal customers for 25 years.

Porter mentioned that even though Senecal will be leaving at the end of the year, she is currently helping him to develop the ad agency’s future leadership team. The ad agency’s chairperson also said that the two are engaging in critical decision-making processes concerning leadership. Porter referred to Senecal as a truly fantastic partner. He also attributed CP+B’s smart and efficient leadership to her talent.

 

About Lori Senecal

As Global CEO, Lori Senecal is responsible for the global expansion and growth of CP+B. Her job also entails managing the company’s international satellite offices and focusing on its continued worldwide growth. Due to her ability to execute these roles well, CP+B became a recipient of Advertising Age’s Creativity Innovator of the Year award in 2016. Advertising Age also included Senecal in its list of Agency Executives to Watch in the same year. She previously had membership in Ad Council Board of Directors.

Besides impacting CP+B’s growth, Senecal also worked for KBS as the Global chair and chief executive officer. She developed mechanisms to grow the company’s workforce from 250 individuals to 900 individuals. Due to this exemplary improvement in its workforce, KBS earned several recognitions. These include being listed on Ad Week’s “Standout Agencies” and Crain’s “Best Places to Work in NYC” lists. Before joining KBS, she previously worked as president of New York-based McCann Erickson and McCann Workgroup’s chief innovation officer.

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The Illustrative Career Of CP+B Global’ CEO, Lori Senecal

Advertising Leader

Lori Senecal is Crispin Porter + Bogusky (CP+B) advertising agency’s CEO. She was appointed to this newly established position in 2015. Serving as the Global CEO, Lori Senecal manages CP+B’s growth and expansion objectives. In addition, she oversees the coordination of the company’s operations and development in eight international offices.

Lori Senecal is well respected as an industry-focused leader. She is also renowned as a management specialist. She was a pioneer in the use of technology, innovation, and invention of different products on an international level. The appointment of Senecal compliments CP+B’s global focus on providing clients with innovative products and services. Recently, the company won the Infiniti Global Creative Account.

Since joining the company, Lori Senecal has made a remarkable impact on CP+B’s business and culture. She has transformed the agency into a modern international company that embraces creativity, dynamism, and collaboration. Presently, it has many global clients coupled with a great local market flair. Her leadership and focus on talent has been integral in the agency’s growth and development across various disciplines and geographies. Lori Senecal’s contributions led Age to identify CP+B as one of the Creativity Innovators of the Year. Additionally, Senecal was named as one of the Agency Executives to Watch in 2016.

Read more:
Women in Business: Lori Senecal, Global CEO of CP+B, formerly Global Executive Chairman of KBS
CP+B Names Senecal Global CEO

Formerly, Senecal served as the CEO and president of the MDC Partner Network. Here, she was in charge of collaborating with MDC’s partner agencies to spur growth and cross- collaboration around the network. Lori Senecal was also responsible for driving the firm’s strategic vision and strengthening the company’s unique model. Before joining MDC Partners, she worked as the global chairperson and chief executive officer of kbs+. Under Senecal’s stewardship, the company grew from a domestic agency with 250 people to a global agency with more than 900 persons. In addition, Crain recognized kbs+ as one of the Best Places to Work in New York City. It was also awarded by Advertising Age’s list as one of the Standout Agencies for three years in a row.

Prior to joining kbs+, she served as the president of McCann Erickson’s main New York office. Previously, she served as the McCann Worldgroup’s global chief innovation officer. In 2014, she was recognized as one of the Advertising Age’s Women to Watch. In 2013, the AWNY Game Changer Awards honored Lori Senecal with a Quantum Leap award for Leadership and Innovation. Senecal is also an active member of Ad Council’s board of directors. She is a graduate of McGill University where she pursued a Bachelor of Commerce degree in Marketing and Finance.

Find out more about Lori Senecal on Adweek