Fabletics Killing the Competition with Reverse Showrooming

Business Partnership, Fashion Industry

Can an online activewear fashion company challenge the trillion-dollar online retailer Amazon, who controls approximately 20% of the online fashion market? With high-quality products, specialized customer service, and marketing genius.

 

Kate Hudson’s Fabletics has grown into a $250 million empire in a little over 3 years by taking a different approach to fashion and how it is marketed. It used to be that high-end fashion brands captured market share by the quality they provided and the price in which they were sold, but with the advent of the information age intangibles like inspiration, customer experience, individual service, and brand recognition are the qualities that increase a brand’s competitiveness and overall success.

 

Although Fabletics is mostly known for its online membership model and strategy, the company’s success has led them to open more physical locations across the U.S., with greater expansion being envisioned for the future. The membership model has allowed Fabletics to capture a huge portion of the online activewear market by offering personalized service at half the price of its competitors. Fabletics’ offline stores piggyback on its online success by marketing using online analytics and its already vast group of members. One of its most successful advertising approaches utilizes the concept of “reverse showrooming”.

 

Reverse Showroom

 

While offering personalized service is still at the hallmark of all Fabletics shops, in order to compete offline against already established brands, Fabletics has had to implement unique ways of marketing their products. As mentioned above, reverse showrooms are one such way it has been able to stand apart from its competition and offer its customers the fashion designs that inspire them to lead a healthy and active life.

 

Other offline retailers use their showrooms to sell their items, but Fabletics utilizes its showrooms to boost its online memberships. Most customers nowadays visit showrooms to try out items they like and then go online and purchase what they chose at a lesser price. This shopping method, however, does not tamper with Fabletics’ sales because their items are unique to the Fabletics brand and are already selling online at the lowest possible price.

 

Many of the customers who enter a Fabletics retail store are already members and those who are not become one after experiencing the personal service the company is already known for. Using their reverse showrooming model, Fabletics adds whatever is tried out in the store into their member’s online shopping cart so they can purchase it later at their owns leisure. It does not matter whether the customer buys in the store or online, only that they end up buying something they want at the price they want. Fabletics secures customer needs by using its membership data to stock their offline endeavors – a surefire way to keep customers satisfied and coming back for more.

 

About Fabletics

 

Fabletics, an online subscription e-commerce retailer, specializes in women’s fashion athletic wear and accessories. The company’s unique contribution to women’s activewear is its personalized customer service that provides members items that are based upon and tailored to their personal preference and their particular lifestyle.

 

Founded in July 2013 by Don Resler, Adam Goldenberg, and actress Kate Hudson, Fabletics has grown by 35% each year since inception and is now valued well over $250 million.

 

Using a unique form of offline marketing, the company stocks its retail showrooms using online trends, and so is able to generate a large percentage of online and offline activewear customers simultaneously.

 

Since its launch on October 1, 2013, Fabletics has extended its product line to include swimsuits, dresses, and men’s activewear.

Malini Saba’s Investment and Career Profile

Business Partnership, Women

Malini Saba is a well-known investor and philanthropist living in the United States but born to Sri Lankan parents. She the founder and chairman of Saban, a firm she started and still retains various investment interests across the world. Her dealings include real estate in India and Australia, gas and oil in China, and technology firms in the U.S.A.

 

Malini Saba’s Investment Journey

 

Malini is a world-class investor and entrepreneur who began her career as a silicon venture capitalist in the 1990s. Malini has broad knowledge and experience in investing in over twenty technology firms which include Netscreen, Juniper Networks, and Sycamore among others. She has a passion for philanthropy, and that is what propels her success. Malini thought ahead of globalization and considered to invest beyond the U. S and expanded to South America and Asia. She invested heavily in commodity firms with her most successful being in the gas and oil industry.

 

The formation of Stree Global Investment

 

Malini Saba formed a non-profit company in 2001. Her company, Stree Global Investments is focused on changing the lives of disadvantaged women and children across the globe. She seeks to help them recognize their role in the society. The company attracted the interests of Bill Clinton, the former U.S President who also presided over its launch. Through this organization, women and children get access to quality healthcare, offer a platform for a grassroots movement, and legal empowerment. It connects people with public policy in Eastern Europe, Asia, and Africa.

 

Malini Saba and Her Philanthropy Works

 

Malini made a donation of one million dollars to jump-start the creation of a world-class Heart and Research Unit for South Asia. The project was at El Camino Hospital in Mountain View, California. She toured Sri Lanka and India when a Tsunami struck and pledged another $ 10 million to the victims of the tragedy.

 

The commodity market is what excites Malini the most. She observes that even though the industry is unpredictable, it brings in high returns and just like in real estate, you must flow with the current. Malini is not afraid of taking risks. She has dared to invest in countries don’t tread and believes that if an individual has factual information, and researched well, they must move swiftly. She encourages other entrepreneurs to be risk takers and think differently to make it in the investment industry.

 

Malini Saba‘s major influence is Steve Jobs who she says was a fighter who stood his ground. Even after his company threw him out, he came back stronger and made it what it is today. Malini says it takes self-belief and vision to see and walk the path.

Desiree Perez’s Relationship With Tidal

Business Partnership, Expansion

 

Tidal is the first online music service which was created for the purpose of providing high-fidelity music streaming. This means that it’s able to stream higher-quality versions of the same sound that you would normally listen to as compared with the lower-quality versions. Lower-quality music is more of a challenge and is a result of the expensive audio equipment which produces lower quality. Tidal music has also been expertly crafted by individuals whom are experienced in the audio field, called audio journalists. Tidal needs leadership to keep it afloat, so the addition of new leadership is designed to provide the backbone as the founders see the potential in the company despite all of the challenges which it has faced.

Tidal has recently courted Desiree Perez as a new leader of the firm. The company was founded by Jay Z, and Des Perez represents the new leadership of the company. The idea behind bringing her on is that she offers plenty of great business acumen that the company could benefit from. The company is trying to market itself as a competitor to the more popular streaming services such as Spotify, and offer better quality audio to these individuals. Additionally, there are rumors of a possible acquisition by Samsung. Samsung has talked with Jay Z regarding a buyout. The hope of a Samsung buyout is that it would enable Tidal to continue to grow its user base. These talks are between Desiree Perez and the leadership at Samsung as she is a key figure in the acquisition. In addition to Samsung, Google and Spotify are eyeballing Tidal as a potential acquisition target.

Desiree Perez has been a close associate to Jay Z for nearly 20 years. Her husband runs Roc Nation Sports, and she runs SC Enterprises. She is there building relationships with artists, and the hope is that she can help make Tidal a profitable company again. She also wants to see that Tidal is able to stand the test of time and be around for as long as possible. Jay Z trusts her wisdom and leadership as she provides the business acumen that a company like Tidal needs to stay afloat. This is a direct result of Tidal being an underdog. There have been multiple management changes in the company, but Jay Z is still motivated to keep the company around especially now that he has the assistance of Desiree Perez.

Discover the Achievements of Kenneth Goodgame

Business Partnership

Kenneth Goodgame performs his duties as the vice president and the chief marketing officer of the True Value Hardware Company. He studied at the University of Tennessee-Knoxville. At the institution, he managed to graduate with a degree in marketing and finance. This knowledge that Goodgame gained while at the University has proved to be beneficial to him in his illustrious career. The education has enabled him to perform well in the management of profit and losses in various companies. For example, he has been a leading light in the transformation of True Value Company to a leading brand that is now recognized globally.

Goodgame is famous in operations management. His area of specialization is the creation of millions of dollars from original equipment manufacturer in various organizations. In his work, he combines merchandising with innovative marketing to achieve excellent results in the overall performance of the company. Goodgame started his career when he joined Hardline D28 product merchant. His principal duties at the company involved purchases, line reviews, assortment and pricing. At some point, he worked with John Deere where they participated in the execution of various projects.

These plans included the assembling and marketing of farm equipment like tractors and mowers, which was being done under the Scott Brand. He has previously worked for the Husky and Workforce lines where he improved the return on investment by more than 43 percent. During promotions, he sets up the products first and then runs the promotion whose purpose is to enlighten shoppers about the products. Goodgame has worked in Newell Rubbermaid where he implemented various strategies that facilitated speedy growth of the company.

Goodgame realized his greatest achievement when he invented a technology for the mob products. He later patented the technology. When dealing with retail stores, Goodgame is known to place more emphasis on the end cap. The end cap has proved to be critical in sales due to its influence in driving up the sales. When doing end cap, the products are placed at a point at the end of the aisle where they are visible to the customers. Goodgame has proved to be a multi talented person. He is a brand recognition leader and a very creative person. He is a team player and an individual who converts ideas into solid vision with ease.

Talk Fusion: Changing All The Rules

Business Partnership

When you have a product as popular and innovative as Talk Fusion, you are going to get a lot of people talking and a lot of people excited. That is exactly what Bob Reina has done. He is the type of person that has always had his pulse on what is going on around him. He is never caught playing from behind or left in the dark. In fact, he prides himself on being one step ahead of the game and ready for whatever is thrown at him. When he brought Talk Fusion to life in 2007, he noticed that the game was changing. Technology was becoming more popular than ever and people were using it to connect with one another in various ways. He saw that people were actually making a living by running a business at home.

Once he saw this, he knew he needed to create something that was going to be ahead of its time, ahead of the game, and ready for everyone to use. Talk Fusion does that, as it allows people to stay connected in whatever way they see fit. If they are interested in keeping in touch with family members, they can do that. Sometimes people are in long distance relationships and because of this, all they want to do is see the face of the person they love. With video email, you can send a personalized video email to the person you love and they can feel connected to you more than ever.

We can build connections, friendships, and relationships that last a lifetime and nothing can get in the way of them. If you want to start a business, you can use Talk Fusion for that. It is all for a low, low price and it is very easy to use. Whether you are a beginner or someone that is very tech savvy, Talk Fusion has it all for you and then some.

Additional Links on Talk Fusion:

https://ideamensch.com/bob-reina/

Talk Fusion Review – Legit Company or Scam?

http://www.bbb.org/west-florida/business-reviews/video-conferencing-services/talk-fusion-in-brandon-fl-90033972

Eric Pulier’s Journey towards Success

Business Partnership

Eric Pulier is one of the most successful entrepreneurs in enterprise technology. The entrepreneur, philanthropist, columnist, technologist, published author, and public speaker has founded more than 15 companies. Most venture capital groups have offered capital to the businesses that Eric has founded or co-founded. Some of the companies that Pulier has co-founded, founded, or funded include Service Mesh, US interactive, Desktone, Digital Evolution, and Akana.

Eric Pulier was brought up in Teaneck, New Jersey. His love for computers started when he was in fourth grade. He also started a computer database firm while in high school.

Mr. Pulier attended Teaneck high school and graduated in 1984. He joined Harvard University and studied BA, and graduated in 1988. While in college, he studied American literature, environmental studies, and computer science. He also authored PulierLeg, which was a weekly column that was published in the Harvard Crimson Weekly; which he was also an editor.

Three years after leaving college he moved to Los Angeles where he established People Doing Things (PDT). PDT addressed education, healthcare, and other issues through the use of technology. Three years later, he founded Interactive agency digital evolution. This was the company that merged with US Interactive LLC four years after its establishment. In 1997, Eric was selected by the Presidential Inaugural Committee to develop the presidential technology exhibition. The event was held in Washington and was known as “The Bridge to the 21st century.” He continued to establish other companies and philanthropic initiatives.

Publications
Understanding Enterprise SOA
Manning Publications, 2005(with co-author Hugh Taylor)
The book gives readers an invaluable, missing integrated image of the issues and their interdependencies. After reading the book, you will understand how to offer services and how to perceive technology from a different angle. The content in the book is based on real companies and experiences. It explains how to make an SOA work.

Forbes Magazine, March 2012
A robust and self-sustaining association of vendors and enterprise buyers has become necessary in the recent past. The model has become a vital aspect for companies that want to innovate, survive and thrive under the current economic times.

Additoinal Links on Eric Pulier:

Giving Back & Persisting Towards Your Future With Eric Pulier

http://xrepublic.net/2015/08/25/why-eric-pulier-is-one-of-the-brightest-minds-in-silicon-valley-today/

John Goullet: A True Leader

Business Partnership

When you are part on a leadership and advisory board, chances are that you are doing something right and have been for a while. What is a leader you might ask? To me, a leader is someone that is a friend to people but also a boss. That is a delicate line to follow, but if you can do it successfully, chances are that you will have many, many happy employees. At the end of the day, you have to remember that these are people and they need to be treated as such. They have lives outside of work and sometimes you need to be an ear to listen to them, help them, and guide them.

You also need to know when to let them know that they have to work to do and it is time to focus on the work at hand and get the job done in a timely fashion. You don’t want to be too mean, as if you are too mean, you will alienate your employees and that will cause them to be stressed out and tense. You also don’t want them to walk all over you and take advantage of you if you are too nice.

John Goullet knows how to lead a group of men and women and he knows how to be there for them at the right time, but he also knows when it is time to buckle down and get the job done in a timely fashion. This is a man that had his own company, Info Technologies, and it didn’t take them long to earn a profit of $30 million, as they would provide solutions to Fortune 500 companies as an IT staffing company.

A leader is also someone that you can look to during times of trouble and times of doubt, and you know they will have the answers and they will have a solution. You can count on them to come through, no matter what is thrown their way. There is a reason they look to him for advisement, as they know he will lead them down the right path.

Follow John on Facebook and YouTube today!

James Dondero, Philanthropy and Asset Management

Business Partnership

James Dondero is the president and co-founder of Highland Capital Management, L.P. This company is located in Dallas, Texas and focuses on asset management. Dondero has just made the decision to collaborate with local civic leader Linda Owen. Owen used to be The Woodall Rodgers Park Foundation’s president. The goal behind this collaboration is to guide his company’s philanthropic efforts. Highland Capital Management’s charitable works are getting stronger and more in-depth by the day.

Owen is going to be Highland Capital Management’s charitable giving supervisor. She’ll work closely alongside The Dallas Foundation. The Dallas Foundation is in charge of Highland Capital Management’s charitable giving finances.

James Dondero indicates that his company has realized that it requires a seasoned professional to oversee its charitable contributions. The company wanted to find a capable professional who could help make the most of its charitable goals and wishes. Dondero states that Owen is equipped with a strong history in establishing solid private and public collaborations in the city. He also states that she views improving the community in the same way the Highland Capital Management team does.

Dondero established Highland Capital Management back in the beginning of the nineties. He did so with the assistance of Mark Okada. Okada remains a strong force at the company. Dondero has been working in the equity and credit realms for more than three decades. His areas of concentration include distressed investing and high-yield investing. Dondero has a significant interest in the world of philanthropy. He regularly provides assistance to public policy, veteran’s affairs and educational causes.

Dondero is a University of Virginia alumnus. He completed his education at the Charlottesville, Virginia educational institution with the highest honors. These honors included Beta Alpha Psi and Beta Gamma Sigma. He went to the McIntyre School of Commerce where he studied finance and accounting alike. Dondero is also a CMA, which is short for “Certified Management Accountant.” Because of that, he’s 100 percent permitted to employ his CFA (Chartered Financial Analyst) status. Dondero is a board member for MGM Studios and American Banknote. People often call him by his nickname “Jim.”

Market Wired Reports About Slyce’s New Partnership

Business Partnership

In October of 2015, Slyce signed an official agreement to work with Shoe Carnival Inc. in order to offer their high demand footwear on Slyce’s newly integrated visual search application. After several months of preparation, Slyce has officially launched the program to offer Shoe Carnivals various footwear items that range in demographic. Shoe Carnival has 400 stores across the United States that offer their products. They specialize in providing affordable, name brands of shoes for women, men and children. Slyce made this agreement with Shoe Carnival, and they made several other agreements with retailers in the past year to offer various products through their visual search platform.

Slyce’s Integrated Visual Search Platform

Image Recognition is making online shopping much easier, and Slyce is a company that is at the head of this industry, so they are working with several retailers to offer various products to consumers. Their platform offers everything from clothing to household items. They have capabilities of selling anything that consumers can take a picture of, making the environment that surrounds their users a virtual marketplace. Consumers can take a picture of anything in their environment, including pictures of other pictures and pictures of QR codes or barcodes. The app from Slyce is free to use, and it is easy to get the hang of using.

Also, this application saves valuable time for the consumer because they do not have to wait in line, and they do not have to hunt for items online anymore. The app benefits the merchant or retailers because they are moving products quicker. There is also the incentive for the consumer to get things shipped right to their door, and retailers spend less money running their stores.

There was an article that Market Wired published on NASDAQ’s website about Slyce’s image recognition app and new relationship with Shoe Carnival Inc. The article gives some valuable insight into how these companies will work together. Basically, Slyce is making it easier for consumers and Shoe Carnival to work together. They are providing an easier alternative to the traditional ways of shopping in person and online.