Lori Senecal: Write an article about this person

Business Leader, Entrepreneurs

Lori Senecal: A Force To Reckon With In The Branding And Advertising Industry

The branding and advertising industry demands that the players are always up to speed with the changes in the industry. Which means, only the creative and innovative minds make it in the industry. Lori Senecal is one of the brilliant strategists and leaders in the branding and advertisement industry who have managed to create a name for themselves. In various interviews, Lori has attributed her success to her childhood and upbringing. Being the last child she had to forge her own path and create her success on her own, away from her hovering siblings.Lori has been in the industry for close to ten years. She has garnered expertise and created connections with the big wigs in the industry. KBS noticed her excellence and creativity that they lured her into the company. Making her the chief executive officer and the president. She oversees the company’s branding and other operations that push them to establishing global connections. She was able to move the company up the ladder from two hundred employees to now a company with global presence.

Before joining KBS, she worked for McCann as the president. Her performance was celebrated as she introduced new ways of leadership. Her departure from McCann was taken very seriously by the shareholders that they decided to sue KBS for her departure. This gesture shared a light to the industry, making Lori one of the most sought after executive leaders in the industry. Lori has also worked at MDC Partners as the CEO and chairman, making sure t6hat the company was steered in the right direction and leading to international recognition. Additionally, she oversees the global operations of Crispin Porter & Bogusky and heads various programs and projects that are expected to push the company to greater markets. You can also follow her Twitter: Click here.

Despite being a terrific leader, Lori knows well to share her insights with women and others seeking to venture into the business. She has shared ways through which leaders in the industry can learn from celebrities. Having been in the industry for long, she strongly advocates for businesses to learn lessons from celebrities and the types of branding they use.One of the strongholds Lori has established in all the companies she has worked for are leadership skills. Lori strongly believes in mentoring and encouraging her subordinates to do great. She has introduced mentorship programs at KBS that encourages employees to pursue and concentrate on the fields that they are comfortable in.

 

The Complexities of Struggle In America Addressed by Doug Levitt

Entrepreneurs, Musicians

For people that find themselves struggling or in poverty, it is never what they expect it to be. A lot of people who have a plan for getting back on their feet find that there are a lot of unexpected occurrences that could set them back. Depending on who they are and where they are at, struggling can bring forth a lot of other issues that they have to deal with. One thing that is certain is that a lot of people who hit hard times find themselves traveling on Greyhound. People who have traveled on Greyhound have likely met with Doug Levitt.

Doug Levitt is a singer, songwriter and writer as well as social activist. One thing that he wants to do is make sure that he is getting the message across to people that the people that are struggling are actually human beings. This is so that more people will be shaken out of their apathy. One thing that can make them really want to help the struggling people is knowing that they are actually a lot different from one another. One thing about the poor is that they are faced with a lot of issues that could come with poverty.

Among the issues that the impoverished are faced with are bad stereotypes, people that are a little overzealous about getting them out of the way, and then predatory characters. This is one of the problems that can be very disruptive to the lives of the struggling. However, people don’t seem to care about that because they think the impoverished are there for the entertainment of others. These are among the stories that Doug Levitt has shared with people are eye openers. People get to see through the eyes of people that are struggling what the life is like.\

Source of the article: http://www.msnbc.com/the-dylan-ratigan-show/watch/travelling-author-writes-about-struggling-americans-43891779817

ERIC LEFKOFSKY: TREATING CANCER WITH TECHNOLOGY

Best Business, Entrepreneurs

Cancer is an incurable dangerous disease, and the number of new infections keeps rising every day. Eric Lefkofsky has devised a new way to improve the treatment of breast cancer.EricLefkofsky is the founder of Tempus this is a start-up that deals with finding a cure for cancer.Tempus has partnered with the Medicine Department at the University of Chicago, and it aims at giving them vital genetic information that will assist them in formulating how to treat the cancer patients.This treatment plan is aimed at 1000 people who are suffering from breast cancer. The information will assist the medical personnel by helping them get patterns that will help them know how well they will react to the treatment. The cancer is one of the most occurring forms of the disease, but without vital genetic information treating, it is almost impossible.

ABOUT TEMPUS

Tempus was co-founded in 2015 by Eric Lefkofsky. The Cancer start-up employs the use of a machine to access genetic sequencing that will assist the doctors in getting the information that will assist in treatment.The Chicago-based company has also worked with The Mayo Clinic, Rush University Medical Center, Northwestern University’s Robert H. Lurie Comprehensive Cancer Center, University of Michigan and Penn Medicine in the battle against cancer.

ABOUT ERIC LEFKOFSKY

This is a serial entrepreneur who is at the helm of various companies. Eric Lefkofsky is the CEO and co-founder of Tempus, the founder of Lightbank; he assisted in starting Uptake Technologies and the chairman and co-founder of Groupon.He is also the founder of the Lefkofsky Family Foundation.This is a charitable organization that he runs with his spouse which aims at developing the lives of various people. He is also a Trustee of Lurie Children’s Hospital in Chicago.

Adam Goldenberg Uses Great Decision Making To Build Clothing Membership Company

Entrepreneurs

It looks like for LA CEO wunderkind, Adam Goldenberg, has yet another success with his latest business venture. That company is JustFab and it has seen some great growth since it was first founded by Goldenberg and his partners in 2010. The company has been a success for a couple reasons. The first being the innovative business model and the second being the practical knowledge and expertise that the founder brings to running the business.

In 2010, Goldenberg saw the success that VIP membership shopping companies were having. He thought “why couldn’t that work in the fashion industry?”. That’s what led him to found the company JustFab. JustFab is a VIP membership company that is dedicated to bringing its customers great deals on clothing and fashion accessories.

Members of the company’s service pay a membership fee on builtinla.com. This payment can be made monthly or on a yearly basis. It is whatever is best for the customers. Sometimes the membership can be more affordable if it is all bought at once and paid for on a yearly basis. Members of the website will receive huge discounts on different fashion items. Goldenberg has partnered with a lot of popular brands to make the company’s services very desirable for just about any consumer. The ingenious business model of JustFab is the cornerstone of its success. The company couples its great sales with some top-notch funding. The company raised over 50 million in revenue last year alone. The success can also be attributed to the experience of its founder as well.

Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

Goldenberg has used that experience to guide his actions more than ever. He understands that importance of metrics more than ever after learning and growing from his past two successful companies on cnbc.com. He has the intelligence to know when to stick with a product that is working. He also has the wisdom and lack of ego to abandon a product or idea that he may have had if it is not performing as well as he had hoped that it would. This is a skill that a lot of young CEOs have not yet developed.

Goldenberg cultivated these skills through his last two successes. The first was the gaming network “Gamer’s Alliance”. This was his first notable company. He built it and sold it in 1999 before starting the brand incubator “Intelligent Beauty”. He ran the brand incubator until 2010 when he founded the clothing membership company at http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/.

Adam Goldenberg’s Success Story

Entrepreneurs

Adam Goldenberg’s rise to financial and business prominence is an uncommon one. From the young age of 13 he was motivated to make something of himself so he started bulletin board service online using the money from his Bar Mitzvah no less. Then through hard work and ingenuity he made that bulletin board service into a website for gamers. Adam Goldenberg called it Gamer’s Alliance. It was a unique website that catered well to the interests of its market and so it caught the eye of Intermix CEO Brett Brewer who purchased it from him. Brett Brewer was unaware that he was forming a relationship with a young genius but he soon found out. Adam Goldenberg was only 17 years old at the time of the acquisition.

The relationship between these two people would grow over time and Brewer promoted Adam Goldenberg to the position of Intermix’s COO. This made Goldenberg the youngest person to ever hold that title at a publicly traded company. His appointment proved to be wise. Before long, Intermix purchased the website Fitnessheaven.com which was founded by Don Ressler. They expanded their portfolio of web properties into the realm of eccommerce and advertising. The locus of the cutting edge online transactions was the Intermix held company Alena Media, and it was the most profitable one Intermix had. News Corp saw the massive potential of Alena Media’s business model and sought to acquire it for themselves. However, News Corp put Alena Media’s potential to waste and this frustrated Adam Goldenberg. Soon after the acquisition of the company he helped build from the ground up he left to start a new venture.

Goldenberg was confident in himself. He was one of the world’ foremost experts in building brands online so he decided to create an online empire centered around that with Don Ressler’s help. The resulting company was called Brand Ideas, which they would later rename Intelligent Beauty on vbprofiles.com. It was an innovative direct to consumer company. The first brand was DERMSTORE which focused on providing women with cosmetics and skincare products from the comfort of their own home. Not long after they also created SENSA an online weight loss system. Both companies were financial successes. They were doing well enough to attract the attention of the venture capital fund Technology Crossover Ventures which invest $43 million in them in 2008.

With the new funds they launched JustFab. The excitement around JustFab was so great that they received $33 million in funds from the VC fund Matrix Partners, and a further $76 million from Rho Ventures. JustFab also managed to attract the fashion celebrity Kimora Lee Simmons to be its President and Creative Director. This great success story was all brilliantly engineered by Adam Goldenberg. Source: http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab