Fabletics Grows Strong with Kate Hudson Leading the Way

Fashion Industry

Sales for Fabletics are booming, and this a company that is still very new. Amazon, by contrast, is a huge company that has a ton of customers. There is a battle between these companies, and most people would assume that Amazon would have a clear cut victory. If both of these stores were selling everything on the planet Amazon would definitely have a lead on Fabletics. As luck would have it, Fabletics is a website that is selling females workout gear. This is what Kate Hudson and her team are specializing in. It is possible that Fabletics could gain a great lead on Amazon because Kate Hudson is doing what Amazon CEO Jeff Bezos is not doing: she is letting the world inside to see her vision for Fabletics.

 

Jeff Bezos is a person that has run Amazon form the background. He is a recluse like most technology company presidents. He doesn’t have a direct connection to the customers. There is a huge hierarchy of executives in marketing, sales, technology and customer feedback. These people all report back to Jeff Bezos and he has handled the feedback in this manner. There is a method to his madness because this has worked well for him over the years. The problem, however, is that now there is a new sheriff in town, and she is doing something different. Hudson is connecting with customers. She is promoting the brand herself on Twitter. She is granting interviewers with magazines like Marie Claire. This is all a part of her way of winning the crowd over. So far this is working. Kate Hudson has won an Entrepreneur of the Year award in the last couple of years for all of her hard work.

 

The time that she has put into working has really paid off. There are all type of people that are interested in what she is going to do next, and she has not had any problem revealing her vision for Fabletics. This company is still in a growth stage, and Kate Hudson is going to capitalize on it. She has made it possible for people to consider the benefits of shopping with Fabletics online, but she is not stopping there. It is evident that she is already trying to open more stores in the near future. Hudson has confirmed that as many as 100 stores will be opening up in the next 5 years. She is trying to do her best to capture anyone that may not be shopping online. Women that are trying to find some workout gear will have no problem finding what they need for the gym.

 

Fabletics is growing in leaps and bounds, and people are interested in the large amount of diversity that is available through this clothing line. Kate Hudson has been doing some interesting things like putting her favorite picks on the website. This has allowed her to gain an even greater following. People that want to imitate her style will appreciate these selections.

Fabletics Killing the Competition with Reverse Showrooming

Business Partnership, Fashion Industry

Can an online activewear fashion company challenge the trillion-dollar online retailer Amazon, who controls approximately 20% of the online fashion market? With high-quality products, specialized customer service, and marketing genius.

 

Kate Hudson’s Fabletics has grown into a $250 million empire in a little over 3 years by taking a different approach to fashion and how it is marketed. It used to be that high-end fashion brands captured market share by the quality they provided and the price in which they were sold, but with the advent of the information age intangibles like inspiration, customer experience, individual service, and brand recognition are the qualities that increase a brand’s competitiveness and overall success.

 

Although Fabletics is mostly known for its online membership model and strategy, the company’s success has led them to open more physical locations across the U.S., with greater expansion being envisioned for the future. The membership model has allowed Fabletics to capture a huge portion of the online activewear market by offering personalized service at half the price of its competitors. Fabletics’ offline stores piggyback on its online success by marketing using online analytics and its already vast group of members. One of its most successful advertising approaches utilizes the concept of “reverse showrooming”.

 

Reverse Showroom

 

While offering personalized service is still at the hallmark of all Fabletics shops, in order to compete offline against already established brands, Fabletics has had to implement unique ways of marketing their products. As mentioned above, reverse showrooms are one such way it has been able to stand apart from its competition and offer its customers the fashion designs that inspire them to lead a healthy and active life.

 

Other offline retailers use their showrooms to sell their items, but Fabletics utilizes its showrooms to boost its online memberships. Most customers nowadays visit showrooms to try out items they like and then go online and purchase what they chose at a lesser price. This shopping method, however, does not tamper with Fabletics’ sales because their items are unique to the Fabletics brand and are already selling online at the lowest possible price.

 

Many of the customers who enter a Fabletics retail store are already members and those who are not become one after experiencing the personal service the company is already known for. Using their reverse showrooming model, Fabletics adds whatever is tried out in the store into their member’s online shopping cart so they can purchase it later at their owns leisure. It does not matter whether the customer buys in the store or online, only that they end up buying something they want at the price they want. Fabletics secures customer needs by using its membership data to stock their offline endeavors – a surefire way to keep customers satisfied and coming back for more.

 

About Fabletics

 

Fabletics, an online subscription e-commerce retailer, specializes in women’s fashion athletic wear and accessories. The company’s unique contribution to women’s activewear is its personalized customer service that provides members items that are based upon and tailored to their personal preference and their particular lifestyle.

 

Founded in July 2013 by Don Resler, Adam Goldenberg, and actress Kate Hudson, Fabletics has grown by 35% each year since inception and is now valued well over $250 million.

 

Using a unique form of offline marketing, the company stocks its retail showrooms using online trends, and so is able to generate a large percentage of online and offline activewear customers simultaneously.

 

Since its launch on October 1, 2013, Fabletics has extended its product line to include swimsuits, dresses, and men’s activewear.

The Legacy of Naomi Campbell

Fashion Industry

Born in May of 1970 and beginning her international success in 1987, Naomi Campbell is one of the last true supermodels. To date, she has quite an impressive resume including, but not limited to, Versace, YSL, Dolce & Gabbana, Prada, Burberry, and Chanel campaigns. She has been known as a role model for women of color, fighting discrimination and becoming the first black model to appear on the cover of Time Magazine as well as French and Russian Vogue. She was also the first British Black model to grace the cover of British Vogue, and the first black model on British Vogue since 1966. In 1989, Naomi appeared on the cover of American Vogue’s highly-regarded September issue. She appeared on the cover of American Vogue again in 1992 alongside several other well-known “supermodels” of the era for the magazine’s one-hundredth anniversary issue. Not surprisingly, Naomi also has a respectable list of acting credits to her name, which include the film “Ali G Indahouse” in 2002, the modeling competition reality TV show “The Face” in 2013, and some majorly popular TV shows in the 80’s and 90’s such as “Fresh Prince Of Bel Air” and “The Cosby Show.” She has also attempted to get her feet wet in other areas of the entertainment industry, but was met with little success. In 1994, Naomi Campbell attempted to write a novel entitled “Swan,” for which she used a ghost-writer named Caroline Upcher. Unfortunately, “Swan” was met with rather poor reviews upon it’s release. That same year, she also released an album entitled “Baby Woman,” which failed to reach US or British charts but was commercially successful only in Japan. Since then, after retiring from the catwalk, Naomi remains in demand doing what she does best as an actress and print model.

JustFab Inc. shows growth in 2016 while Numerous Subscription start-ups fail to rise

Fashion Industry

The four billion users of JustFab Inc website will now enjoy low-priced handbags, yoga pants and footwear. The good news comes at a time when a subscription company like Beachmint has closed down. Birchbox terminated twelve percent of its workers just within last week for the second time this year.

JustFab Inc looks like the only subscription company that has survived the hard times. The company’s luck began last year when one billion dollars were fund-raised. In the beginning quarter of 2016, JustFab made a profit in a long time. It is estimated that this year the company will make $650 million, which will be $145 million more revenues from last year’s figures.

Adam Goldenberg, the co-founder of JustFab, is positive that the business is doing well this year. Golderberg also stated that they will announce a new company name this August. This change is in tandem with the recruitment of Todd Tappin, an expert in IPOs, as a Chief financial officer.

According to many retail analysts, including Sucharita Mulpuru, it is interesting how JustFab is getting better while similar companies are collapsing. Adam Goldberg said that they are heading toward IPOs, of course, but failed to state when. As well, he firmly stated that JustFab is more sustainable than other subscription start-ups.

Not only has it acquired its competitor, ShoeDazzle, and a kids brand, FabKids, but has also added a niche for women bags and shoes. Fabletics and FL2 brands are another bonus. As you can learn from the La Times page, JustFab Inc, now occupying a 120,000-square-foot office, is just starting up and is primed to go far.

Read more: JustFab heads toward IPO even as other subscription start-ups struggle

About JustFab Inc

JustFab Inc is a fully dynamic, forward-looking global fashion and lifestyle brand. It is based in Los Angeles, but it runs an enormous eCommerce website. Founded by Don Ressler along with Adam Goldenberg in March 2010, the company’s first president and creative director was Kimora Lee Simmons. In 2011, JustFab got a thirty-three million in funding from Matrix Partners. In 2012, it received seventy-six million more money from Matrix Partners, Technology Crossover Ventures, Rho Ventures and Intelligent Beauty. Source: https://www.facebook.com/justfab/

The funds were used for growth and expansion, which brought operations to Germany, Canada and UK. It has presence in Spain and France too. In addition to attracting celebrities like Elle, Blair Fowler and Avril Lavigne, JustFab has acquired a few more businesses. This includes FabKids, Fabshoes and ShoeDazzle. In 2013, July,

Even Australia Does Athleisure

Fashion Industry

Australia does athleisure just like everyone else, and it is important for people to make sure that they know that other countries have their own takes on what athleisure is. There is a lot that can be done with these casual clothes, and it is important that the sensibility in Australia is noted. People in Australia have their own way of making the athleisure culture from Fabletics look great, and they will be sure that everyone is going to look great.

It is a part of the culture that people are going to take part in, and it is going to be the new kind of runway fashion. There are a lot of people who have to deal with a lot of hot weather in Australia, and they are going to be able to use the clothes to stay cool and look cool.

Athleisure is anything that people can throw together quickly, and it could go from a casual pair of shoes to a hat. Women can wear their Fabletics workout clothes on the street, and they can pair it with other simple clothes that are going to look good on them. That means that a woman can wear a sports bra and a skirt without a problem. She can wear her tights with a sweater, and she can throw on a hat when she is having a bad hair day. Athleisure is very easy to manage, and the best brand is Fabletics. Kate Hudson is very popular in Australia, and her brand Fabletics is something that all women can wear when they want to look good. They can get into Fabletics to go to the gym, and they can do their errands in these clothes.

Fabletics is the best company to work with in athleisure right now. Women in Australia look great in these clothes, and they can stay comfortable all day.
Read more at http://www.cbsnews.com/news/dressing-down-the-rise-of-athleisure/

Can’t Make It To Paris? Try JustFab For Stylish Clothing

Fashion Industry

Paris has long been known as the fashion capital of the world. The city is famous for its designers, fashion shows and numerous shops offering the latest trends. Shoppers can find some of the world’s most luxurious and unique clothes for sale at Paris. Yet, look beyond the established shops and well known designer names and you will find a whole hidden world of fashion teeming in Paris. Plus you may be able to score some great deals and uncover some stylish new clothes that you would have brushed by.

Jenny Bernheim, from WhoWhatWear recently shared some of her favorite off the beat areas to shop for in Paris. They include one of a kind shops such as GoYard Malletier, Azzedine Alaïa and Dries Van Noten. These shops contain clothes you literally won’t find anywhere else, but you will have to stray off the main road to find them.

Another kind of store that is worth checking out is the concept store. These are one stop Parisian stores that you can buy clothes, perfume, cologne, gifts and even a bite to eat. Examples of concept stores in Paris include Merci, The Broken Arm and L’Eclaireur.

Paris is also home to numerous indoor shopping areas. Some of these mall like shopping areas date back all the way to the 1800’s. Examples include Passage du Grand-Cerf and Passage Galerie Vivienne. These indoor, roof covered shopping areas are found in the corners of Parisian streets so you will have to do some serious hunting and walking to find them. They are well worth it however.

Started by famed actress Kate Hudson, Just Fab carries the latest and hottest trends from top brands. The best part of Just Fab is that the prices are all affordable. Another idea espoused by its founder Kate Hudson is that JustFab wants women to wear athletic wear that can also be worn casually.