Sales for Fabletics are booming, and this a company that is still very new. Amazon, by contrast, is a huge company that has a ton of customers. There is a battle between these companies, and most people would assume that Amazon would have a clear cut victory. If both of these stores were selling everything on the planet Amazon would definitely have a lead on Fabletics. As luck would have it, Fabletics is a website that is selling females workout gear. This is what Kate Hudson and her team are specializing in. It is possible that Fabletics could gain a great lead on Amazon because Kate Hudson is doing what Amazon CEO Jeff Bezos is not doing: she is letting the world inside to see her vision for Fabletics.
Jeff Bezos is a person that has run Amazon form the background. He is a recluse like most technology company presidents. He doesn’t have a direct connection to the customers. There is a huge hierarchy of executives in marketing, sales, technology and customer feedback. These people all report back to Jeff Bezos and he has handled the feedback in this manner. There is a method to his madness because this has worked well for him over the years. The problem, however, is that now there is a new sheriff in town, and she is doing something different. Hudson is connecting with customers. She is promoting the brand herself on Twitter. She is granting interviewers with magazines like Marie Claire. This is all a part of her way of winning the crowd over. So far this is working. Kate Hudson has won an Entrepreneur of the Year award in the last couple of years for all of her hard work.
The time that she has put into working has really paid off. There are all type of people that are interested in what she is going to do next, and she has not had any problem revealing her vision for Fabletics. This company is still in a growth stage, and Kate Hudson is going to capitalize on it. She has made it possible for people to consider the benefits of shopping with Fabletics online, but she is not stopping there. It is evident that she is already trying to open more stores in the near future. Hudson has confirmed that as many as 100 stores will be opening up in the next 5 years. She is trying to do her best to capture anyone that may not be shopping online. Women that are trying to find some workout gear will have no problem finding what they need for the gym.
Fabletics is growing in leaps and bounds, and people are interested in the large amount of diversity that is available through this clothing line. Kate Hudson has been doing some interesting things like putting her favorite picks on the website. This has allowed her to gain an even greater following. People that want to imitate her style will appreciate these selections.