When a brilliant idea launches, and the product has caught on in a huge way, competitors notice and then try and dupe the item.
Take for example, WEN hair care. Longtime celebrity stylist, Chaz Dean, created the concept of the no lather shampoo system back in 1993. The genius of the brand exploded on to the scene, and women were finally happy that someone really took interest in the health of their hair.
Years later, and now there are plenty of duped WEN By Chaz rip-offs available, but the genuine pioneer remains Chaz Dean. There are reasons why. As a famous hair stylist, Chaz Dean was aware of the chemicals being added to most shampoos and conditioning products on the market. Sulfates were making hair full of frothy lather, but at the same time, weakening and stripping the hair.
Chaz Dean developed the WEN system and brought nature back into the beauty mix. He blended amazing ingredients like botanicals, herbs and extracts. These nourishing, vitamin-packed cleansing conditioner formulas bathe hair strands from root to end, restoring strength and super shine to hair of any type and texture.
When you’re washing with WEN By Chaz, you don’t need a lather or nasty sulfates invading your hair follicles. His luxurious, creamy formulas are the right touch for hair in any condition, at any age. He even makes Wen Kids cleansing conditioners, so you know his formulas are natural, safe and gentle.
When you think about it, Chaz Dean’s WEN brand has changed the way the world cares for hair. People don’t have to choose chemical by-products stuffed into their shampoos and conditioners. They can stand up, choose to be healthy and get hooked on the no lather shampoo system.
To learn more about WEN By Chaz, visit them on Facebook.