The Meteoric Rise of JustFab


A long time ago, twenty years or so to be more precise, in order to keep up with the latest trends fashion savvy consumers had a Sisyphusian task on their hands. To keep up with the waxing and waning style shifts, one had to be on top of their game. Of course, the internet changed everything, and no longer is one forced to slave over monthly magazines to stay abreast of the latest trends. The problem now is not obscure knowledge about shifting fads, it’s omnipresent knowledge. Enter JustFab. Read more: JustFab – Google+

JustFab has risen to the top of the online boutique experience, with tailored looks for women in a rapidly growing market. It offers a subscription style service to women, allowing them to get hand picked items monthly from the service, and stay ahead of the curve.

After a modest start, the company grew rapidly, and in 2013, following a merger with similarly minded company Shoe Dazzle, their sales exploded.

The difference is in JustFab’s ambitious plan to create a fully mature style and look. This encompasses everything from heels to handbags. In addition, JustFab has gone international, with plans to expand further. They’re developing their own brand and style, one that’s free of the trappings of retailers or designers.

Nothing helps a new fashion company more than a celebrity endorsement, and JustFab has them in spades. “The Office’s” Ellie Kemper, actress and singer Hilary Duff, and even style icon Rebecca Romijn have been spotted in JustFab apparel and accessories at a variety of glamorous social and professional functions, to name a few. Learn more about JustFab: and

In fact, the company has been featured on Project Runway, certainly a credit to the quality of the brand. In addition to the in person accommodations, the company has been featured in a diverse line of magazines and on television, including MTV, InStyle, Real Simple, and People.

With a trajectory as steep and a resume as prestigious as JustFab has, it would be incredible if the relatively young company didn’t explode further into the public eye soon. Expanding as they have, and gaining the kind of stellar reputation they’ve garnered, JustFab is certain to be a household name in no time.