The oral care market had long been dominated by utilitarian Blistex and Chapstick before EOS arrived on the scene. According to an article in the business magazine, Fast Company, this all changed when Evolution of Smooth (https://evolutionofsmooth.ca/), or EOS, introduced its product nearly a decade ago. EOS adheres to an ecological ethos that drives it to use all natural and organic ingredients in their many lip balm varieties. When they first began, the company sought out engineers that could make the product quickly and efficiently. Luckily for the company, and its many fans, their production line is almost fully automated.
It has been reported that EOS moves about one million units per week, and their almost fully automated production process keeps their retailers well supplied. With the amount of volume that EOS moves, and their growing market share, without this automation, it is difficult to imagine how the company would be able to keep up with demand. Automation, especially with organic products and ingredients, keeps the process much more sterile and clean. EOS lip balm prides itself on their use of all natural and organic ingredients, and this automation keeps the pastel colored orbs coming down the line. Automation keeps the shelves stocked and the market share of EOS growing.
When the company began, it did get off to a slow start and had some difficulty finding willing distributers and retailers. Once the company established a stronghold within Walgreens, Costco, Walmart and Target, their slow start was soon in the rear view mirror. In the ensuing years since its introduction to the market, nearly a decade, EOS has upended the lip balm market and grown its market share yearly. It has surpassed the sales levels of both Blistex and Chapstick, and currently trails only Burt’s Bees in market share and revenue. EOS lip balm is here to stay.