Desiree Perez Seeks New Partners For Roc Nation

Music Streaming Industry

The Roc Nation recording label owned and managed by rapper Jay-Z has recently become the source of much speculation after senior figures from the company were seen leaving the Universal Music Group’s offices in California. Speculation has been mounting about the future of Roc Nation as its groundbreaking $150 million ten year deal with the Live Nation company is drawing to a close; the deal will end in 2018 and give both sides the opportunity to buy out the other or simply step away from the deal.  Click on pagesix.com for additional article.

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Insiders at Live Nation have speculated the management of the concert based company are looking to concentrate more on the touring side of the artists associated with Roc Nation and step away from their recording deal; Desiree Perez has been a trusted advisor to Jay-Z for almost 20 years and has built a reputation as one of the toughest negotiators in the music industry. The pair is looking to develop a closer relationship with Universal to replace the $150 million deal expiring in 2018, which could see an extension of the distribution deal UMG already has with Roc Nation as executives at the company have already expressed their admiration for the rapper and his company.  Related article on runninglip.com

Over the course of a 20-year career in the music industry, Desiree Perez has been at the forefront of the development of the Roc Nation brand and the furthering of the careers of many of the artists signed to the label. Desiree Perez is well known for being a member of the Hova Circle of Influence known for developing the strategy of the Roc Nation brand as they move into the future.  Check hitsdailydouble.com.

Learn more about Dez on http://prettymanprettyman.com/desiree-perez-the-woman-behind-the-scenes-of-roc-nation/