Livio Bisterzo Introduces New Healthy Snack

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Livio Bisterzo is the chief executive officer of the famous Green Park Brands. Not long ago, he partnered with a team of professionals to make a snack that was better and healthier for the consumer. They worked hard and pushed the boundaries until they got a product known as Hippeas. The snack is organic, and it contains chickpea puffs that are considered to be gluten free. The snack has one hundred calories per pack, and it has a good amount of fiber. Hippeas contains three grams of protein too.

Livio Bisterzo says that he had to work extremely hard to come up with a reliable snack that would suit the socially and health conscious consumer. The team also wanted to ensure that the snack delivered regarding taste too.

After its introduction in the market, Hippeas was recognized as the latest healthy product to join the assortment of grab and go snacks from Starbucks. At the moment, there are only two flavors of the snack that are available: the Vegan White Cheddar and the Far Out Fajita. The products can be found in the seven thousand, five hundred Starbucks locations in the United States.

Bisterzo, the businessman behind the healthy snack, has been in the natural and health industry for more than seven years. He is considered to be one of the individuals with a lot of expertise in the food industry. In 2015, he began working with one of the most popular food innovation companies in the country to create Hippeas. The team had to do several rounds of product consumer testing and development, and they landed on a great product at the end of the day.

At first, the team had to work with the chickpeas as the main ingredient in the snack. The second step was getting the right taste, shape, bite and texture of the snack. The team knew that they had to come up with a product that wasn’t steering away from what the customers are used to. Hippeas had to be good enough so the customers will be proud when picking the snack from the supermarket shelf.

After the introduction of Hippeas, many clients have come out to express their gratitude. Most of them are happy because the new snack gives them the taste and healthy benefit they are looking for. The snack has a great reception in the market, and the businessman will make huge profits at the end of the day.

Learn more about Hippeas: https://news.fastcompany.com/are-chickpea-puffs-the-new-kale-chips-4019696

 

Robert Herjavec’s Investment Turned Down in Shark Tank

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Like many great things, BrandYourself started out as a problem.

Back in 2008, wondering why he couldn’t get any job interviews, Pete Kistler Googled his own name.

And discovered he shared the name “Pete Kistler” with a convicted felon and sex offender, and the other man came up on Page One of Google’s search results.

He called up reputation management companies (you can learn more about the online reputation management industry here), but they quoted him from $18,000-$32,000, not exactly within a college student’s budget.

Knowing a friend of his, Patrick Ambon, knew about Search Engine Optimization, the techniques of influencing what shows up at the tops of Google search results, Pete turned to Ambon for him. Using his advice, he was able to set up web pages highly optimized for the term “Pete Kistler,” and therefore was able to get Google to rank them higher than the site alerting people about the convicted felon named “Pete Kistler,” pushing that page to the second page of Google where hardly anybody ever looks.

Around 2010, figuring that Kistler was not the only one with such a problem, the two of them and Evan Watson teamed up to found a company devoted to performing reputation management for regular people.

BrandYourself went on Shark Tank seeking to sell off 13.5 percent of the company for $2 million, which values the company at nearly $15 million. He made a good impression, but Mark Cuban, Daymond John, Kevin O’Leary and Lori Greiner could not accept that valuation, and passed on the opportunity to invest.

However, the host, Robert Herjavec, offered $2 million for 25 percent, the largest offer ever made in the history of the show.

However, Ambon could not accept the valuation Herjavec put on it of $8 million. The company had recently received $3 million from venture capitalists using the $15 million valuation.

 

Since that appearance, the company’s revenues have nearly doubled and they’ve had to hire an additional 30 employees. It’s also spawned lookalike companies like ReputationDefender to emerge in the market

Sources:

http://onlinereputationreviews.com/brandyourself-com-review/

https://en.wikipedia.org/wiki/Shark_Tank