Tidal is the first online music service which was created for the purpose of providing high-fidelity music streaming. This means that it’s able to stream higher-quality versions of the same sound that you would normally listen to as compared with the lower-quality versions. Lower-quality music is more of a challenge and is a result of the expensive audio equipment which produces lower quality. Tidal music has also been expertly crafted by individuals whom are experienced in the audio field, called audio journalists. Tidal needs leadership to keep it afloat, so the addition of new leadership is designed to provide the backbone as the founders see the potential in the company despite all of the challenges which it has faced.

Tidal has recently courted Desiree Perez as a new leader of the firm. The company was founded by Jay Z, and Des Perez represents the new leadership of the company. The idea behind bringing her on is that she offers plenty of great business acumen that the company could benefit from. The company is trying to market itself as a competitor to the more popular streaming services such as Spotify, and offer better quality audio to these individuals. Additionally, there are rumors of a possible acquisition by Samsung. Samsung has talked with Jay Z regarding a buyout. The hope of a Samsung buyout is that it would enable Tidal to continue to grow its user base. These talks are between Desiree Perez and the leadership at Samsung as she is a key figure in the acquisition. In addition to Samsung, Google and Spotify are eyeballing Tidal as a potential acquisition target.

Desiree Perez has been a close associate to Jay Z for nearly 20 years. Her husband runs Roc Nation Sports, and she runs SC Enterprises. She is there building relationships with artists, and the hope is that she can help make Tidal a profitable company again. She also wants to see that Tidal is able to stand the test of time and be around for as long as possible. Jay Z trusts her wisdom and leadership as she provides the business acumen that a company like Tidal needs to stay afloat. This is a direct result of Tidal being an underdog. There have been multiple management changes in the company, but Jay Z is still motivated to keep the company around especially now that he has the assistance of Desiree Perez.