Doe Deere has gone from a little girl selling temporary tattoos in Russia to a pioneer of the fashion world with her makeup brand, Lime Crime. Lime Crime is known for offering lip and eye makeup in unique colors.
Lime Crime hit the fashion scene back in 2008, after spending four years as a registered account on eBay. The original plan was to create a DIY fashion line, and Doe Deere planned to model all her creations for her new line. She wanted to wear bright makeup that matched her DIY fashions. However, Deere had trouble finding products in vibrant colors. The dilemma would become the solution when Deere got the idea to start her own line of makeup. She wanted to offer makeup in bright, dark and vibrant colors to fit all personality traits.
A typical day at Lime Crime starts with a meeting with the Creative Director to go over various projects. The day also consists of meetings with the President, Vice President and COO of the company. Deere insists on holding meetings to ensure everyone is ready to work together. She spends the rest of her day working with her chemist to develop new products. Deere always tries a product out on herself before releasing it to her customers.
Lime Crime offers Matte and Metallic Velvetines in a variety of colors, including Red Rose, Squash, Eclipse and Posh. Velvetines are popular among customers because they are designed to last throughout the day without cracking or smearing. The other makeup products include Unicorn Lipstick, Perlees and Diamond Crushers. Customers can rest assured that the products will not flake, run or ruin their other makeup.
The company also provides beautiful and long lasting eye makeup, such as the Liquid Liners. Liquid Liners are designed to last all day without flaking or smudging. The Venus and Venus II Palettes are perfect for customers who enjoy wearing eye shadow. The Superfoils can be worn with or without water, and they feature vibrant colors and plenty of glitter. Lucid and Dream, Crystal and Halo and Lawn and Flamingo are just a few of the duo sets found in the new Superfoils series. Customers can find Lime Crime products on the official website or in Urban Outfitters retail stores.
Doe Deere and Lime Crime have taken the fashion world by storm, and there is no limit to what they can do in the future.