If you need to jazz up your workout wardrobe, take a fresh new look at Fabletics. With Kate Hudson at the helm, the line has gone from a small company to an over $250 million-dollar company. Taking on fashion designing, this actress has touched many with her inspirational motivation and offers her best advice on fitness, fashion, diet, lifestyle and many other topics. Demi Lovato has also recently joined Fabletics with her own fashion line.

 

There are many differences between Fabletics and the competition, making it stand out as the clear winner. The company is so popular, it can even compete with Amazon. This is a huge accomplishment, as Amazon controls much of the apparel industry across all different sectors of the business. The monthly subscription service helps keep your wardrobe full and fresh, with new selections arriving monthly at your doorstep. The membership is versatile, so you never have to worry about keeping something you didn’t want or need. There are many other lines under the Fabletics umbrella. Kids, men, shoes, and accessories are just a few other things you’ll find in the extensive lineup.

 

The “reverse showroom” technique also makes Fabletics special. This marketing method takes the best of online and retail and uses them strategically to benefit both the company and the customer. Using this method, customers are typically introduced to the brand online, and that’s where most of the interaction occurs. Should they wish to preview a collection, have a special request, or even customer service concerns, they have the option of handling it at a retail store. Also, since data is used in driving business decisions, the company can offer a limited selection of bestsellers at the retail stores. Customers who are hesitant to only do business online can check it out in person before making any type of commitment.

 

Getting started with Fabletics is fun and easy. All you have to do is visit the website. The preferred method by most is, to begin with, the lifestyle quiz. The purpose of the quiz is to gauge the type of activity, along with your daily routine, and it also incorporates your own personal style tastes. From there, a custom wardrobe is built for you, and you’ll get great new athleisure every month. To get started with Fabletics, simply take the lifestyle quiz at https://www.fabletics.com/get-started. From there you’ll be on your way to not only a fresh new look, but a great way to feel while getting in your fitness.