Livio Bisterzo is the chief executive officer of the famous Green Park Brands. Not long ago, he partnered with a team of professionals to make a snack that was better and healthier for the consumer. They worked hard and pushed the boundaries until they got a product known as Hippeas. The snack is organic, and it contains chickpea puffs that are considered to be gluten free. The snack has one hundred calories per pack, and it has a good amount of fiber. Hippeas contains three grams of protein too.
Livio Bisterzo says that he had to work extremely hard to come up with a reliable snack that would suit the socially and health conscious consumer. The team also wanted to ensure that the snack delivered regarding taste too.
After its introduction in the market, Hippeas was recognized as the latest healthy product to join the assortment of grab and go snacks from Starbucks. At the moment, there are only two flavors of the snack that are available: the Vegan White Cheddar and the Far Out Fajita. The products can be found in the seven thousand, five hundred Starbucks locations in the United States.
Bisterzo, the businessman behind the healthy snack, has been in the natural and health industry for more than seven years. He is considered to be one of the individuals with a lot of expertise in the food industry. In 2015, he began working with one of the most popular food innovation companies in the country to create Hippeas. The team had to do several rounds of product consumer testing and development, and they landed on a great product at the end of the day.
At first, the team had to work with the chickpeas as the main ingredient in the snack. The second step was getting the right taste, shape, bite and texture of the snack. The team knew that they had to come up with a product that wasn’t steering away from what the customers are used to. Hippeas had to be good enough so the customers will be proud when picking the snack from the supermarket shelf.
After the introduction of Hippeas, many clients have come out to express their gratitude. Most of them are happy because the new snack gives them the taste and healthy benefit they are looking for. The snack has a great reception in the market, and the businessman will make huge profits at the end of the day.
Learn more about Hippeas: https://news.fastcompany.com/are-chickpea-puffs-the-new-kale-chips-4019696